The Roseville Pottery Company was founded in 1890. Roseville initially produced simple utilitarian ware such as flower pots, stoneware, umbrella stands, cuspidors, and limited painted ware. In 1900, Roseville Rozane became the first high quality art pottery line produced by Roseville.
In the early teens as demand for the more expensive, hand-crafted art pottery declined Roseville pottery shifted production to more commercially produced pottery. Roseville's ability to nimbly adapt to market conditions was one of the potteries' greatest attributes as Roseville was continually able to produce the most popular patterns and styles compared to their immediate competitors.
In 1919, Frank Ferrel succeeded Harry Rhead (Frederick's brother) as art director for Roseville pottery. Frank Frerrel and George Krause combined to produce many of today's most popular Roseville pottery patterns including Dahlrose, Rosecraft Hexagon, Ferella, Sunflower, Blackberry, Cherry Blossom, and Wisteria.
Roseville pottery introduced Pinecone in 1935. Pinecone became the most successful and highest volume pattern produced during the existence of Roseville pottery. The pattern includes over 75 different shapes in blue, brown, and green.
World War II necessitated another production change for Roseville pottery. During this time period, Roseville introduced such patterns as Fuchsia, Cosmos, Columbine, White Rose, Bittersweet, and Zephyr Lily. While these patterns were still the best quality art pottery in the market at this time, it was not enough to save the company. Roseville Pottery ceased operations in 1954.
Throughout Roseville's days of production, its versatility and innovativeness served to keep the company at the forefront of the various decorating styles and buying public trends. Even to this day, Roseville pottery still represents the most widely known and most collectible art pottery ever produced.